Upon receipt of proof of loss, how quickly must an insurer pay a life insurance death benefit claim?

The requirement for an insurer to pay a life insurance death benefit claim upon receipt of proof of loss is to do so promptly. This aligns with the principles of insurance contracts, where prompt payment is essential to fulfill the insurer's obligations and to support policyholders' beneficiaries during their time of need.

The term "promptly" in the context of insurance indicates that the insurer must act without unnecessary delay once the claim is verified. This means that while specific timelines may vary by state regulations or contractual agreements, insurers are generally expected to process and pay valid claims as quickly as possible.

In contrast, the other choices provided suggest specific time frames which reflect more rigid expectations. However, "promptly" captures the essence of the insurance duty, emphasizing the importance of timely support for beneficiaries rather than adherence to a set schedule. This ensures that individuals relying on the insurance benefit receive their funds in a timely manner, helping to alleviate potential financial burdens resulting from the loss of a loved one.